When Jolene Ong first hit on the idea to market clothes, little did she realise that her line would become of the more sought after and popular brands among the racks of new boutiques. O
WL started small and has since, in a short time, grown to be a favourite among young trendy women looking to jazz up their wardrobe with an assortment of mix and match outfits. Jolene first started OWL in 2005. At that time, as she describes it, “ I was a very small vendor in the flea market in Plaza Damas.” Due to the popularity of her selection of clothes, Jolene then moved on to the promotion fair which was held quite often in Hartamas Shopping Centre.The OWL boutique opened in May of this year and its launch was heralded with a fashion show, which saw some of Malaysia’s favoruite celebrities and personalities participating in the event. They also just happened to be regular customers at OWL.
According to TV host Jojo, who emceed the fashion show, all the stars who doubled as models that day willingly came forward to volunteer their time as they really wanted to support Jolene and her venture.
One of the reasons OWL works is that its concept is simple. OWL offers feminine and contemporary style clothes to the modern women who want to add some fun and vibrancy to their wardrobe. It is a no fuss concept that’s easy to put together, affordable and adds variety to any ensemble.
“ Our outlet carries only two to three pieces each design and they are very reasonably priced, between RM29 to RM399. Besides clothings, we have handbags (leather and non-leather), shoes, belts and fashion accessories, all under one roof. Some of the clothings are designed by me and are produced around Asia and locally.” Adds Jolene, “While the rest of the clothings I handpicked them from around Asia.”
According to TV host Jojo, who emceed the fashion show, all the stars who doubled as models that day willingly came forward to volunteer their time as they really wanted to support Jolene and her venture.One of the reasons OWL works is that its concept is simple. OWL offers feminine and contemporary style clothes to the modern women who want to add some fun and vibrancy to their wardrobe. It is a no fuss concept that’s easy to put together, affordable and adds variety to any ensemble.
OWL’s fashion sense and directions exudes a certain style and sophistication that appeals to the chic and trendy of today’s fashion-conscious females. For those relaxed days and casual outings, the same audience would take to any of the clothes on OWL’s line quite easily, as its casual and trendy designs are ever so modern and versatile.
This is the beauty of OWL where chic and trendy wear allow the ladies to use the apparel comfortably within their work environment as well as for social outings and relaxing weekends.
For those who love to mix and match their choice of attire, OWL is indeed a perfect label for the fashion adventurous female.
For those who love to mix and match their choice of attire, OWL is indeed a perfect label for the fashion adventurous female.
“ Our outlet carries only two to three pieces each design and they are very reasonably priced, between RM29 to RM399. Besides clothings, we have handbags (leather and non-leather), shoes, belts and fashion accessories, all under one roof. Some of the clothings are designed by me and are produced around Asia and locally.” Adds Jolene, “While the rest of the clothings I handpicked them from around Asia.”quoted from Notesfromvenus.com Friday, 10 Aug 2007
No comments:
Post a Comment